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Framing war for public consumption–Iraq
Taking a country to war
- Pre-persuasion
- ‘Framing’ the issue
- Case for war with a national (global) audience–the building threat
- Source credibility
- Media sources, public debate (or lack of)
- Colin Powell at the United Nations
- ‘Embedding‘ the press, discrediting critics, non-embedded sources
- Message control
- Office of special plans
- Managing commercial media (see ’embedding’ above)
- Part of the team, complete with sports metaphors
- Dissembling post-invasion (Rumsfeld caught lying and lying about lying)
- Meet Frank Luntz (go to 39:15), a scholar of persuasive language
- Appeal to emotion
- Fear, ‘otherness’
- Nuclear imagery (repeat as needed)
- Post-invasion: Patriotism (landing on the USS Lincoln, ‘victory’ speech)
- Desert Storm: plucking at heartstrings (a PR must-see)
