345 Framing war for public consumption–Iraq

Framing war for public consumption–Iraq

Pre-persuasion
1. ‘Framing’ the issue
2. Case for war with a national (global) audience–the building threat
Source credibility
1. Media sources, public debate (or lack of)
2. Colin Powell at the United Nations
3. ‘Embedding‘ the press, discrediting critics, non-embedded sources
Message control
1. Office of special plans
2. Managing commercial media (see ’embedding’ above)
3. Part of the team, complete with sports metaphors
4. Dissembling post-invasion (Rumsfeld caught lying and lying about lying)
5. Meet Frank Luntz (go to 39:15), a scholar of persuasive language
Appeal to emotion
1. Fear, ‘otherness’
2. Nuclear imagery (repeat as needed)
3. Post-invasion: Patriotism (landing on the USS Lincoln, ‘victory’ speech)
4. Desert Storm: plucking at heartstrings (a PR must-see)