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Social proof
That all-important social stamp of ‘approval’–but careful, it’s prone to fabrication
- The laugh track phenomenon none; too much)–‘processing’ ‘humor’
- Cialdini writes: ‘We view a behavior as correct in a given situation to the degree that we see others performing it.’
- Same thing for applause? (SOTU; Herbalife)
- Pierce’s Rules: ‘moving units’
- ‘some people say’; ‘everyone’s talking about’; ‘New York Times bestseller;’ ‘billions sold’;
- Confederates in the audience (movie, ‘reality‘)
- More insidious examples: When social proof meets propaganda–the illusion of consensus
- Climate change (22:30)
- Civil law and jury awards (2nd example, a news clip; McDonald’s coffee)
- Corporate front groups
- Making up consensus (‘Some people say‘)
- Environmental astroturf (meet the Heartland Institute)
