Readings

1. Robert Cialdini. 2009. Influence: Science and Practice. Boston: Pearson. (chapters 1 & 4).
2. Aileen Lee. 2011. Social proof is the new marketing. Nov 27, TechCrunch.
3. Oxford University Press. 2025. The Oxford word of the year 2025 is rage bait. 

Optional (from the Iraq invasion/occupation):

• Pew Project for Excellence in Journalism. 2003. Jessica Lynch. June 23. Pew Research Center.

Lecture pages

• Social proof
• Heuristics

Video

• Mark Achbar, Jennifer Abbott, Joel Bakan. 2003.  The Corporation: a Documentary. NY: Zeitgeist Films (excerpt: ‘Undercover marketing‘)–as example of social proof.
• Innocence of Muslims (and aftermath, protests, subsequent coverage)
• From Network (window, boardroom scenes)